How to hire a branding agency?
Before hiring a branding agency in order to build your brand, you have to interview them and ask the following questions:
1.What’s branding for you?
Many agencies considers that branding is the same thing as design, communication or advertising. It’s totally wrong. The aim of branding is to turn your customers into fans who will buy from you without thinking about price or anything else. Design and communication are just parts of a whole branding strategy.
2. Why do you want to work for us?
This question will help you see if the agency is interested in your domain. Did it researches before meeting you? Why they want to work on your project.
3. What’s your process?
This is the most important question. Every branding agency must develop its own strategic process to build a brand. If it’s not the case, step away from them.
4. What are your areas of expertise?
Building strong brands needs different skills. It’s preferable if the agency controls the whole process of brand building: brand strategy but also other important domains such as digital marketing, design and video making for example.
5. What makes you different?
How can a branding agency help you differentiate yourself from the competition if they don’t do it for themselves. You should also ask them what they do in order to gain awareness in their field.